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Community Outreach & Engagement
The HCOE Brand
As a professional educational organization, it is important that all communications from the Humboldt County Office of Education adhere to certain branding standards. This page contains information and resources to help all employees maintain consistency and quality in our communications and messaging. All questions related to our branding standards should be directed to the Community Outreach & Engagement Department at commcenter@hcoe.org or (707) 445-7024.
Design Standards and Approval
Any communication or other material that contains the HCOE logo or otherwise implies endorsement by HCOE must be approved by the Community Outreach & Engagement Department. We are happy to design materials for your HCOE communications, but if you choose to design something yourself, please make sure that it looks clean and professional, and submit it to the Community Outreach & Engagement Department for approval prior to distribution.
Web and Social Media
All websites and social media accounts related to Humboldt County Office of Education programs are to be run by or with the approval of the Community Outreach & Engagement Department, to ensure branding consistency, messaging, and compliance with web accessibility laws. If you are interested in a web or social media presence for your department/program, please start by reviewing our Social Media Guidelines.
Logos and Wordmarks
HCOE’s primary identity is the horizontal wordmark below. The text is in Avant Garde Gothic Bold.
When used on flyers and other materials, it is best that the logo have a transparent background, not just a solid white rectangle. It does not have to be blue, it can be changed to match the theme of your materials.
Do not squeeze or stretch HCOE logo images. Scaling should be done proportionally. If the horizontal logo above does not fit well in the space of your document, alternative logos below may be used. The version with the words in a circle around the apple may be used, but only sparingly. It is being phased out.
Colors
Below is the official HCOE color palette. The previous burgundy/teal combo is being phased out and should not be used. The logos above are shown in Hex #274058.
RGB: 25,39,56 | Hex: #192738 | CMYK: 89 75 51 57
RGB: 39,64,88 | Hex: #274058 | CMYK: 89 71 43 33
RGB: 62,80,98 | Hex: #3e5062 | CMYK: 79 62 44 27
RGB: 79,97,115 | Hex: #4f6173 | CMYK: 73 56 40 17
RGB: 142,152,163 | Hex: #8e98a3 | CMYK: 47 34 29 1
RGB: 170,179,189 | Hex: #aab3bd | CMYK: 34 23 19 0
2025-2026 Theme: Preparing Students for their Preferred Future
Theme Font: Amaranth Bold (Google Fonts)
Below is the official color palette for HCOE’s 2025-2026 theme.
RGB: 152,44,120 | Hex: #982C78 | CMYK: 44 97 21 3
RGB: 16,113,182 | Hex: #1071B6 | CMYK: 88 53 2 0
RGB: 4,84,147 | Hex: #045493 | CMYK: 98 73 15 2
RGB: 214,32,47 | Hex: #D6202F | CMYK: 10 100 91 1
RGB: 236,239,246 | Hex: #ECEFF6 | CMYK: 6 3 1 0
Fonts
HCOE uses a number of different fonts depending on the setting. The standard HCOE Letterhead uses a combination of two standard Microsoft Office fonts, Calibri and Cambria. Email signatures use Calibri. Scroll further down the page for more information on email signatures.
Other fonts we use include:
- Montserrat (free from Google)
- Lato (free from Google)
- Open Sans (free from Google)
- Acumin Pro (from Adobe Typekit)
HCOE’s standard PowerPoint templates have Montserrat and Lato embedded in them, meaning you can use those fonts in your PowerPoint presentations without installing the fonts on your computer.
Email Signatures
The standard HCOE email signature uses the Calibri font. The template below can be copied and pasted into your email signature settings. The styles and formatting should be copied, and then you can change the text to your contact information.
The below template contains all the information you may put in your signature, with one exception. You may add a link to your own calendar booking system, if you have one. It should be formatted the same way as the Mission and Values link.
The following pieces of information are optional, and may be removed if desired: the pronouns line, the fax number, the Mission and Values link, and the confidentiality disclaimer.
Additions, such as personal quotes, links, logos, or images, are not permitted.
_______________________________________________________________
First Last
Job Title
Pronouns: */*/*
Department
Humboldt County Office of Education | 901 Myrtle Avenue | Eureka, CA 95501
email@hcoe.org | (707) 445-7000 | (707) 445-7143 Fax
_______________________________________________________________
CONFIDENTIALITY NOTE: This email message contains information which may be privileged, confidential and/or protected from disclosure. The information is intended only for the use of the individual or entity named above. If you think that you have received this message in error, please email the sender then delete the email from your computer system and destroy any hardcopies of the email. If you are not the intended recipient any dissemination, distribution or copying is strictly prohibited.
PowerPoint Template
HCOE’s 2025-2026 Theme PowerPoint template has two layout options, and the theme color palette is built in. The Amaranth and Open Sans fonts are embedded in the template.
Note: The link below may require you to log in with your HCOE credentials.
Zoom/Desktop Backgrounds
Note: New Zoom backgrounds for 2025-2026 will be posted shortly after the conclusion of our second annual Employee Photo Contest. Click here for information about our Employee Photo Contest.
Our 2024-2025 Zoom backgrounds all feature photographs taken by HCOE team members! These images are HCOE-approved for use as backgrounds in Zoom and other similar videoconference systems, and may be used as a desktop background as well.
These backgrounds should automatically appear in the background choices for HCOE team members who are logged into their Zoom accounts, but they may be downloaded here as well. For instructions on how to use these backgrounds in Zoom, click here.
Important: When you use a background with text in Zoom, it will appear backwards to you. This is because videoconferencing programs show you a mirror image of yourself. It will look correct to others on the conference.
Note: The links below may require you to log in with your HCOE credentials.
Coast Guard Station, Eureka Jetty
Photo by Jacqueline Vodden
South Fork of the Eel River, Ravencliff
Photo by Kim Cabrera
Bald Mountain Road
Photo by Doug Lee
Woodley Island Marina
Photo by Teresa Dexter
Luffenholtz Beach at Sunset
Photo by Angela Tellez
Business Cards & Envelopes
Business cards and envelopes are ordered through the Comm Center Work Order system. Talk to your department office coordinator if you need these items.
Name Badges
Name badges should be requested through your department office coordinator, who may use our Name Badge Order Form. Department office coordinators, if you don’t have the link to the order form, contact Christina DeFilippo at cdefilippo@hcoe.org.
Community Outreach & Engagement Staff
